I was recently checking through the products for the Adobe Marketing Cloud and saw Adobe Content Management System or Adobe Experience Manager. It’s a really long list of things on how to improve the experiences for digital customers for organizations. Now let’s dive deeper into this application.
Adobe knows that tools that help manage, implement and design faster than before is what marketers need. Time is of the essence for companies and if they have tools that will put out content faster, measure it accurately and allow them for quick adaptation to suit the needs of individual’s is crucial. If you just started using this application it will be a bumpy road until you get used to it.
Adobe Content Management System’s General Features
A new approach that’s named Sightly will help Sites up and live 25% faster. Having this kind of approach will also provide you with a simplified workflow between development and design. If you don’t like the new version of the Adobe Web Content Management System you can revert to the old one. There is a dashboard which will show what kind of content is resonating best with visitors and has SEO recommendations. Also, there is support for human augmented machine translator and machine translator and a new experience for users with live copy and language copy.
Adobe offers responsive viewers for video players and images, dynamic renditions and cloud-base delivery and encoding. Search and metadata capabilities have also been improved. Now it’s really easy to track work that is done on tasks.
Having global translations was a great improvement which was added to Communities, however, it’s not the only one. Customers can now tag content and moderate communities. New integration with Adobe Social allows for Communities members to have private messaging, it also allows for the marketer to moderate user comments on all digital properties.
Forms are improved on mobile devices, and you can check and design accessibility. They are integrated with Adobe Analytics which means that you can integrate the data captured with data and back-end processes. You can reuse existing theme templates or create your own through a new UI.
This web experience management system has enabled a new editing interface so you can build a mobile application quickly. It’s created by the developer and a non-technical person could modify it.
The new interface includes app template libraries, analytics, editing permissions, review workflows and the ability to reuse your assets through all channels.