In this modern era, sports have assumed very different shape. Earning big profit and being a great source of entertainment is what the sports have became. Bringing sport to the people means offering the best selection of sports clothes and equipment for everyone’s favorite sport. The best sports brands usually include the sports equipment companies for manufacturing, channels that telecast sports matches, sports teams and sports related video games. In our competitive world, where all sport clothing brands are in constant competition to increase their shares in the economic market, it’s very difficult for them to stay on top in this activity. But still there are few sports brands that have been earning great profits and are regarded among the most valuable sports brands.
Colorful fans, adrenaline rush, roaring crowds, hurt of defeat and celebrations of joy is what pictures the exciting world of sport. But the presence of top sports brands is one of the most important aspects to sports in this modern era. The most valuable sporting brands in the world are below.
Nike – $15.9 billion
Known as the most popular sports brand in the world, Nike is also the most valuable sports brand worth $15.9 billion. World’s leading athletic apparel maker has increased its revenue to $24 billion from $16 billion over the past five years, and also its share of the footwear market rose from 14 to 19 percent during the same period. Nike constantly expands its roster by splashing its logo on more products in more clubs and teams, including new uniforms for the French Football Federation. Nike is top gear market for professional and college sport, and its slogan “Just Do It” might be the most popular slogan around the world.
ESPN – $11.5 billion
ESPN is the most valuable television sports brand of all time which telecasts sports activities from all parts of the world. From operating income (earnings before interest, taxes, depreciation and amortization) ESPN has successfully generated over $4 billion and its average monthly fee-per-subscriber has grown almost 40% and now is $4.08, the highest across all American basic cable channels.
Adidas – $6.8 billion
The German sports brand manufacturer Adidas is easily one of the most recognized, most popular brands and most valuable in the world. The products of Adidas are mean for all sports and can be found in every country. In 2010, Adidas painted “three stripes” on more than 200 players and 12 teams as an official sponsor of the FIFA World Cup in South Africa. Adidas was also an official sportswear partner of the 2012 London Olympic Games in 2011 and its sales rose 13%.
Sky Sports – $4 billion
Sky Sports is one of the most popular sports channels of the world, but also one of the most valuable as it finds its place on this list. Sky Sports has four premium channels that dominate international sports television with soccer, auto racing, golf, tennis and cricket. The channel covers all games and sports played in different regions and earlier this year has added live broadcast rights to all Formula 1 racing from 2012 to 2018 in the United Kingdom and Ireland to its already heavy arsenal of sports programming.
Gatorade – $2.5 billion
Gatorade is a brand which deals with sports beverages and surpasses all competitors in production of sports beverages in a significant manner. It was developed in 1965 by researchers at the University of Florida and since, Gatorade’s sports drink sales volumes rise year by year to now stand as a Number 1 sports beverage. These drinks are used by sportsmen all around the world, especially in International events.
Reebok – $1.5 billion
Reebok is one of the best global brands in the world of sport and it is highly innovative with its branding and marketing campaigns. The products of Reebok are widely used by sportsmen all around the world in major events, which further enlarge the popularity of this brand. Reebok has lost its 10-year official NFL gear deal to Nike beginning with 2012 season. But one thing is sure, the sports shoes of Reebok do not have any match in the world.
Under Armour – $1 billion
Under Armour is a sports equipments producing brand and is one of the fastest-growing brands in the market. Its huge profits are because of the worldwide use of its equipments, as in 2011 the sales has grown of 34% over the previous year. Sales were 21% higher in 2012 than the previous year and the company invented new products.
EA Sports – $625 million
EA Sports is a brand that develops sports video games and its games are sold at very high rates as they include the latest technologies. Twenty-seven games were sold over a million units in 2010 and five titles that each sold more than four million copies. EA Sports’ best selling series is the FIFA series with over 100 million units sold.