Choosing the right name for their product or business can be one of the hardest decisions for any business owner. However, the name you choose for your business is one of the first things people hear, which is why choosing the perfect name is very important. The right brand name makes a good impression with prospective customers and differentiates you from your competition.
But, have you ever wondered how some of the most famous luxury brands got their names? Take a look at the list of some of the biggest names of the luxe industry and their stories behind their unique names.
This is undoubtedly one of the most controversial brand name modifications in the fashion industry. When designer Hedi Slimane took over as creative director in 2012, one of his first major decisions was to drop “Yves” from Yves Saint Laurent. He became the biggest “fashion sinner” and even started selling a graphic tee that read “Ain’t Laurent Without Yves.” However, despite the backlash, the designer insisted the change was actually inspired by Yves himself, who launched a ready-to-wear line as “Saint Laurent Rive Gauche” back n 1966.
Burberry is British luxury brand that was founded by Thomas Burberry in 1856. The brand was originally known as “Burberry”, but many customers kept referring to the company as “Burberrys of London”. This persuaded the fashion brand’s owners to switch the name to “Burberrys”. However, when the brand’s Knight Logo was implemented in 1901, the label added the Latin word “Prorsum” which means “forward”, and has since become the name of the company’s high-fashion division headed up by Christopher Bailey.
Rolex is one of the most famous luxury brands that manufactures wristwatches. The company was founded in 1905 in London, England as Wilsdorf and Davis, but moved its base of operations to Geneva, Switzerland in 1919. The brand name was randomly made up name with no real meaning. The founder Hans Wilsdorf wanted a simple name that was easy to pronounce in all languages.
Prada is a renowned Italian luxury fashion house that specializes in ready-to-wear leather and shoes, luggage, fashion accessories, watches, and perfumes. The luxury empire was founded in 1913 by Mario Prada and was originally known as leather goods company named “Fratelli Prada” or “Prada Brothers”. It’s unsure when the brand name was changed, but there are speculations that this happened around the time that Mario’s daughter Luisa took the fashion house’s helm.
Tiffany & Co
Tiffany & Co is an American luxury jewelry brand that sells jewelry, crystal, sterling silver, fragrances, watches, fashion accessories and leather goods. The company was in 1837 by Charles Lewis Tiffany and Teddy Young. The luxury company underwent a name change from its original name “Tiffany, Young and Ellis” to “Tiffany & Company” when Charles Tiffany established the firm’s emphasis on jewelry in 1853. Tiffany & Co is one of the first luxury brand names in America. Many parents named their children Tiffany in the 1980s, which shows how powerful the names of luxury brands can be.
Audi is a renowned German automobile manufacturer that designs, produces and distributes luxury vehicles. Audi was founded in 1932 by August Horch and the company name is based on the Latin translation of the surname of the founder. Horch means “hear” in German and Audi is the singular imperative form of the Latin word “audire” which means to listen. Audi is a member of the “German Big 3″ luxury carmakers, along with Mercedes-Benz and BMW.